We help our clients anticipate, envision new concepts and transform them into meaningful experiences for their customers and for their organisation.

We operate at three levels with a methodology drawn from the practice of interaction
and service design.

Strategy and vision
We take part with our industrial clients in building their service, product and interaction (HCI) strategy.
We help them work on user experience to create a human-centred vision while anticipating and taking into account technological advances and new business models.
We make the thinking process and concepts tangible by experience prototyping that enables to live and test the vision, and to define the roadmap and required resources for the company to achieve that vision.

We also work with public and private research laboratories specialised in Information and Communication Technologies (ICT), Nanotechnology, Biotechnology, Information technology and Cognitive science (NBIC).
We collaborate on research in new applications but also in ethics about future and emerging technologies.

Innovation
We work at structuring the innovation process. Our clients often say that we help innovation
«give birth».
We help them understand and integrate the experience of people and its human complexity with toolkits and exercises that enable, in the ideation stage, to experience how it feels like and what it implies to live the situations and contexts of the people who are to benefit from the service and/or product innovation.
We rephrase the questions and build a methodology that helps go beyond usual mindsets and facilitates co-creation in multidisciplinary teams.
We transform the rich material of generated ideas into a structured framework that can straight be further explored by our client's project teams.

Transformation
We also work on transforming concepts into desirable, viable and feasible product and service designs.
We help our clients design the appropriate user experience, the delivered services, and new interaction modes, from an early stage before and to prepare their implementation.


Industries

We work in varied sectors, both on long term future vision and short term projects.
We have clients in product and service industries, public and private research laboratories, in the fieldwork of public services and social innovation.
Our projects follow a sustainable, ethically and socially responsible approach.


Method

Our approach has four basics, inherited from the interaction design methodology.
But our methodology, toolkits and deliverables are tailored on each project to the questions to be explored and to the culture and internal process of the project team.

Think through the angle of experience and interactions
Before thinking of a form solution or a specific medium, we look at the question by thinking in terms of interactions, of human experience.
From this perspective and the pursued strategic keypoints, we create an aesthetically and functionnally consistent proposal and choose the media that are most appropriate for users and for the company.

Empathise and live the situations
We have a human centred design approach. We use and create toolkits (empathy, ethnography, probes) to understand and experience the needs and situations of people who are to benefit from the innovation and to integrate this knowledge into the ideation phase (tranforming the «insights»).

Navigate between different scales
We work at different scales. Projects can be about designing how people interact with a physical object, or with others through objects or interfaces, with their environment, with a system or a service.
These scales complement each other. The systemic or service vision is the largest scale. Every service is made up of several little experiences (key moments) where people use the service through a variety of «touchpoints» (objects, interfaces, spaces, people, organisation, etc ...).
In our projects, we work simultaneously and in a consistent way at the macroscopic scale of the company's strategic vision and at the microscopic scale of the design of a product, of each service touchpoint, etc.

Visualise, prototype
We visualise and make any idea or thought tangible very early through a prototype of the experience whose nature can vary depending on the type of idea and the needs of the project: it can be a scenario, a functional simulation, mock-ups of the main principles, an interactive prototype, an animation, a video etc.
These early prototypes are tools to refine the design as much as to facilitate the dialogue between members of the project team by providing a shared understanding of the status of the project. These quick and dirty mock-ups at a very early stage of a project enable to develop a concept quicker into the most appropriate user experience.

 

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