We post here our public events, press articles,
our publications and public projects.

autumn 2016
Ecole Polytechnique

Designing interactions : 9th year of teaching at Ecole Polytechnique for Virginia Cruz and Nicolas Gaudron within the 3rd-year/Master 1 Humanities and Social Sciences programme: discover and experiment the design thinking innovation methodology, design research, service and interaction design.

07.10.16
University Paris Descartes

Nicolas Gaudron gave a lecture to 2nd-year students of the Master Ergonomie et Ingénierie Facteurs Humains (Human Factors Master) on designing interactions (design thinking, design research, service and interaction design) : historical background, methodology and practice.

23.03.16
French National Digital Council, handover

As a member of the 2013-2016 French National Digital Council team, Virginia Cruz was invited at the Ministry for Economy, Industry and Digital Affairs at Bercy for the ceremony of handover between the former and the new team, presided by the Ministers Axelle Lemaire and Emmanuel Macron, with the former and new presidents Benoit Thieulin and Mounir Mahjoubi.

March 2016
Hong Kong and China, manufacturing

idsl set off to discover the manufacturing of electronic products in Hong Kong and Shenzhen: the possibilities and cultural codes in business. In the menu: visits of industrial engineering companies, accelerators, suppliers but also discovery of local traditions.

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13.03.16
Reach, seminar

idsl joined their British, Dutch, Hong-Kong, Indian, Japanese, Singaporian and Spanish partners of the Reach network in Hong Kong for the network biennal seminar: reflecting on the evolution of practices, sharing experiences, identifying local and global patterns, crossing cultural differences.

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10.03.16
UX Hong Kong, conference

idsl was invited to the conference and panel "Innovation through user-centred design", organised by UX Hong Kong, with the companies Apogee (Hong Kong), Fuelfor (Spain and Singapour), Quicksand (India), RE:PUBLIC (Japan) and STBY (Netherlands and UK).
Thanks to Dan & Jo, co-organisers of UX Hong Kong and partners of the Reach network.

Photo en chargement... Photo credits: Annette Priest

08.01.16
French National Digital Council, Bercy

As a member of the French National Digital Council, Virginia Cruz was invited by the Minister Axelle Lemaire with the other members at the Ministry for Economy, Industry and Digital Affairs at Bercy for the last plenary session of the 2013-2016 team.

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December 2015
L’Officiel Horlogerie Bijouterie, interview

An interview of Nicolas Gaudron and Virginia Cruz by Isabelle Hossenlopp on the perspectives of connected packaging for HBJO (Horlogers Bijoutiers, Joailliers, Orfèvres: Clock and Watchmaking, Jewelry industries) was published in the n.36 - November/December 2015 issue of L’Officiel Horlogerie Bijouterie magazine. read the article (in French)

13.11.15
Robots, research conference

Nicolas Gaudron gave a lecture on « the aesthetics of robots, which forms and interactions »
for the research seminar on « Relationships and forms of presence with robots » organised by the University Bordeaux Montaigne, MICA Laboratory (research laboratory on mediation, information, communication and art).
This seminar was coordinated by Stephanie Cardoso (Professor in Design) and Melanie Bourdaa (Professor in Transmedia), in partnership with the innovation clusters Aquitaine Robotics and CATS (Cluster Aquitain du Transmedia Storytelling).

November 2015
Formes de luxe magazine

Virginia Cruz and Nicolas Gaudron were interviewed by Alissa Demorest for the special report on « Intelligent packaging » of Formes de Luxe magazine, issue n°109, November 2015.

27.10.15
French German Conference, Elysée

Virginia Cruz was invited at the French German conference on digital economy, which took place at Elysée Palace, on the 27th of Octobre 2015, in the presence of M. François Hollande, French President, Ms. Angela Merkel, German Chancellor and M. Jean-Claude Juncker, European Commission President, under the aegis of M. Emmanuel Macron, Minister for the Economy, Industry and Digital Affairs, of M. Sigmar Gabriel, Vice Chancellor, Economy and Energy Minister, of Ms. Axelle Lemaire, Minister of State for the Digital Sector.
The French Digital Council (CNNum) and its German counterpart the Young Digital Economy Advisory Board (Beirat Junge Digitale Wirtschaft) have presented their common programme « Action Plan for Innovation » for digital innovation and digital transformation in Europe to the French and German Ministers.

Photo en chargement... Photo: "French-German conference, Palais de l’Elysée", photo credits: CNNum

22.10.15
LuxePack 2015, Monaco

Nicolas Gaudron and Virginia Cruz were invited to organise and facilitate the round table on « Smart Packaging, how to make packaging smart » at LuxePack Monaco 2015, 28th edition of the premier show for creative and luxury packaging.

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October 2015
IxDA, 2016 Interaction Awards

Nicolas Gaudron was invited to be peer-reviewer for the IxDA 2016 Interaction Awards.

October 2015
Master Design, Bordeaux

Nicolas Gaudron organised, supervised and facilitated the workshop « electronic pet-objects » for 1st-year students of the Master of Design: Innovation, Technologies and Arts (DITA) of University Bordeaux Montaigne.
He introduced this subject of workshop in the Master’s programme in 2013. This year it has become the general subject of the pedagogical programme for 1st year MA students.

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05.10.15
Epitech, Bordeaux

Nicolas Gaudron and Virginia Cruz presented their work and methodology to students from Epitech Bordeaux for a HUB lecture: a discussion between coders and designers on designing interactive alive objects and their experience.

Photo en chargement... Photo: "At Epitech Bordeaux", photo credits: Epitech Bordeaux

autumn 2015
Ecole Polytechnique

A new format this autumn for the Ecole Polytechnique seminar Designing interactions by Nicolas Gaudron and Virginia Cruz, within the Humanities and Social Sciences programme for 3rd-year students: 8 sessions of 3 hours over 11 weeks to discover and experiment design thinking innovation methodology, service and interaction design.

09.07.15
University of the Arts, London

Artsmart is a one-day careers event for creative graduates from University of the Arts London, featuring talks, portfolio reviews and one to ones by leading industry guests.
As part of Artsmart, Virginia Cruz was invited to represent France for the UAL Futures Global Skype Relay whereby students connected with professionals from the digital creative field across the world to discuss about their future.

12.05.15
Strate design school, lecture

Nicolas Gaudron gave a lecture to 4th-year interaction design students of Strate design school on how to design interactions: UX, aesthetics of interaction, evolution of product design, service design and design thinking.

April 2015
Mission Design France, book

The France Design Mission published a book, with the support of the Directorate-General for Enterprise (DGE), to encourage French companies to use design to transform their business. The book features examples of French companies who have achieved success by setting up a design approach for their strategy. The travel service iDBUS is presented as a best practice case with the contribution of Méthos ethnography design agency with whom we have collaborated to reinvent bus travel and define the key points of this new travel experience. read the extract

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April 2015
Japan

For a research project, idsl traveled to Japan to explore Japanese culture: traditional architecture, ceremonies and rituals, handcraft, animation and contemporary product design at Fukuoka, Oita, Kyoto, Nara, Kuta, Hamamatsu, Kamakura and Tokyo.

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January 2015
Design ethnography, new book

Virginia Cruz and Nicolas Gaudron have contributed to the book « Beyond design ethnography: how designers practice ethnographic research » by writing the use case « Designing experiential shots ». This book has been edited by Nicolas Nova with Lysianne Léchot-Hirt from HEAD-Geneva (CH), and Fabienne Kilchör and Sebastian Fasel (Emphase.ch). This book is part of a research project carried out at the HEAD-Geneva on the role of understanding users in the field of interaction design. It was published in January 2015 by SHS Publishing.

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23.01.15
University Bordeaux Montaigne

Nicolas Gaudron was invited as lecturer for the research colloque on interaction design, organised by the MICA research lab on information, communication and art from the University of Bordeaux-Montaigne.

19.01.15
CNNum, Bordeaux

The Conseil National du Numérique (CNNum, France National Digital Council) was asked by the Prime Minister to organise a national open democracy debate with citizens on social and economic impact of the digital revolution. As a mediator between citizens, economic stakeholders and the state, the CNNum launched an online collaborative platform and physical debates across France. On the 19th of January 2015, the debate on the digital change of public action took place in Bordeaux with Alain Juppé, Mayor of Bordeaux and President of Bordeaux Metropole, Thierry Mandon, Minister of State for State Reform and Simplification, and Virginie Calmels, Deputy Mayor in charge of innovation and economic development.
Virginia Cruz facilitated with Julien Daubert a workshop dedicated to open data, with the expertise of Laure Lucchesi, Deputy Director of Etalab.

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10.12.14
Ateliers de la Recherche en Design, Liege (BE)

The article « Quelque part sur le terrain » (Somewhere on the field) co-written by Lionel Ochs (Methos) and Nicolas Gaudron (idsl) was presented at the research conference Ateliers de la Recherche en Design, in Liege (Belgium), on the 10th of December 2014, for the opening keynote by Lionel Ochs. This article reflects on the link between design and ethnography. download the pdf article (in French)
The « Ateliers de la Recherche en Design » were founded at Nimes University (France) in December 2006 by Alain Findeli, Georges Schambach and Brigitte Borja de Mozota, to promote research in design and create a community of French-speaking researchers.

16.10.14
ENS Cachan, conference

Virginia Cruz and Nicolas Gaudron were invited by Claire Brunet, director of the design department of ENS Cachan, to share their practice of innovation, for the research colloquium "La recherche en design, un enjeu pour l'université Paris Saclay" (Research in design, an opportunity for the Paris Saclay University).

October 2014
idsl in Bordeaux

After facilitating two Creative Battles for the 2012 and 2013 Digital Week Bordeaux events and workshops for design students at University Bordeaux III, idsl opens a branch in Bordeaux, place des Quinconces.

23.09.14
2025 World Expo, audition

Virginia Cruz was auditioned by the parliamentary fact-finding mission for the French application to the 2025 World Expo, presided by M. Jean-Christophe Fromentin, for the roundtable meeting "A real exhibition, a virtual exhibit: what about digital?".

autumn 2014
Ecole Polytechnique

For the seventh year, Virginia Cruz and Nicolas Gaudron are supervisors and teachers of the Interaction Design course in the 3rd-year/Master 1 Humanities and Social Sciences programme at Ecole Polytechnique: designing interactions, design thinking, a hands-on project methodology for a human-centred innovation, for the design of services and complex systems that make sense in today’s world and in the future.

August 2014
Academy of Management, conference (USA)

The article "How physicals artefacts contribute to design processes", co-written by Sihem Ben Mahmoud-Jouini (HEC), Christophe Midler (CNRS-Ecole Polytechnique), Virginia Cruz and Nicolas Gaudron was presented at the "The Power of words" conference of the Academy of Management in Philadelphia, during the session "Creativity and the Design Process", presided by Thomas Mack, EBS Business School, on the 3rd of August 2014.
This paper is part of a research collaboration with the Innovation Management Chair of Ecole Polytechnique.

June 2014
Conference EURAM 2014 (Spain)

The article "Objects in projects - on the role of physical artifacts in project management" was selected at the EURAM 2014 conference of the European Academy of Management in Valencia, Spain. It was presented on the 5th of June at the "Innovation & project management" session, presided by Dr Catherine P. Killen, coordinator for innovation programs, Faculty of Engineering and IT at the University of Technology, Sydney (UTS), Australia.
This article was co-written by Sihem Ben Mahmoud-Jouini (HEC), Christophe Midler (CNRS-Ecole Polytechnique), Virginia Cruz and Nicolas Gaudron and is part of a research collaboration with the Innovation Management Chair of Ecole Polytechnique (France).

23.06.14
New office

idsl moved into a new office space located 14 avenue du Maine in the 15th district, near Montparnasse station.

12.06.14
Blog ProspectiveDesign, interviews

Nicolas Gaudron was interviewed by Marianne Peyri on design and robotics, for the ProspectiveDesign blog of "l'agence Aquitaine Developpement Innovation" (Innovation Development agency of the Aquitaine Bordeaux region).
Interview 1 : "Design et robotique : objets animés, avez-vous un design?" (Design and robotics: animated objects, which design?)
Interview 2 : "Design et robotique : se détacher de la forme humanoïde" (Design and robotics: beyond humanoid shapes).

28.03.14
Blog Internet Actu

The strategic innovation project we did for iDBUS in collaboration with Methos ethnography company is featured in the article "Les usagers sont la clef de l'amélioration des technologies" (Users are the key for the improvement of technology) published by Hubert Guillaud on the Le Monde Internet Actu blog.

28.03.14
Orange Young Designers Awards 2014, jury

Virginia Cruz was invited by Pierre-Yves Panis, Orange Design and UX Director, to be member of "Orange spreads your wings", 2014 Orange Young Designers Awards edition competition jury, presided by Margaret Stewart, Director of Product Design at Facebook.

17.02.14
Blog Ethnography Matters

After the presentation of the "Coach me: innovation in bus travail" artefact at EPIC 2013 conference (check EPIC 2013 news), Lionel Ochs, from the company Methos was invited by the Ethnography matters blog to write about our collaborative work for iDBUS in the article "Ethnographers creating a better bus riding experience for a diverse set of passengers".

December 2013
Colloquium "Reconstruire la confiance"

Nicolas Gaudron has participated to the organisation of the event "Reconstruire la confiance" (Rebuild trust) by the think tank Institut Confiances in partnership with the newspaper Le Monde, on the 2nd and 3rd of Decembre 2013, in Paris, at l'Ecole Militaire.

25.10.13
Conference GOOD'13, Eindhoven (Netherlands)

idsl co-organised with their partners of Reach, Global Design Research Network, the conference "Great Outdoors of Design" GOOD'13, which took place at the Design Academy Eindhoven (Netherlands) on the 25th of October, during the Dutch Design Week.
The theme "Changing Perspectives" has reflected the transformation many public and private organizations are going through to put people at the centre of their innovation and development process.
Partners of the network have shared their experiences in very different contexts of projects, organizations and cultures: they came from Denmark, France, Germany, Hong Kong, India, Netherlands, Russia, Singapore, Spain, United Kingdom. They have shown how they use a design-driven approach to change customer research and innovation methodology and ensure the human dimension is integrated throughout the process of defining and implementing new services. The conversation has been further deepened during workshops and barriers and opportunities have been identified in the facilitation of this transition.

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october 2013
IxDA, 2014 Interaction Awards

Nicolas Gaudron was invited to be peer-reviewer for the 2014 Interaction Awards by IxDA.

30.09.13
Innovation Management Awards

iDBUS, the new long distance coach travel service launched by SNCF (French National Railway Company), has been nominated for the agile innovation Award of the Innovation Management Awards (in French: Trophées du Management de l'Innovation, Prix du disposition d'innovation agile).
We are proud to have worked with the iDBUS team, in collaboration with Méthos, a team of researchers specialised in ethnography, to rethink the bus travel experience and create a new vision in which the quality of the experience is at the centre to this promise of affordable freedom and mobility, so precious in times when the cost of train tickets and gasoline rise constantly.
Congratulations to the iDBUS team.

14.09.13 to 18.09.13
EPIC2013, Coach me Artefact

The installation "Coach me: innovation in bus travel", designed in collaboration by idsl and the company Méthos specialised in ethnography, was selected to be presented at the EPIC2013 conference in London. The set-up presented the collaborative work done by Méthos and idsl for the design of iDBUS, a new long distance bus travel service launched by SNCF (French National Railway Company): ethnography and design to build the vision and guidelines of this new travel experience and service before the actual implementation phase.
iDBUS was launched for the Summer 2012 Olympic Games.

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september 2013
Les Basiques : Le Design d'interaction, online publication

Nicolas Gaudron and Virginia Cruz have contributed to the online publication on interaction design Les Basiques : Le Design d'interaction, under the direction of Luca Marchetti and Emanuele Quinz with contributions by Anna Bernagozzi (ENSAD Paris, France), Christophe Tallec, Mark Vanderbeeke and Joes Voels (Experientia, Turin, Italie), Luca Buttafava and Alessandro Confalonieri (Intersezioni, Milan, Italie) and under the publishing coordination of Lucie Wullschleger.
This publication is part of the collection Les Basiques of Leonard/Olats publishing house, directed by Annick Bureaud. It has been supported by the Ministry of Culture and Communication (General secretary/ Service for the coordination of cultural and innovation policies).

autumn 2013
Ecole Polytechnique

For the sixth year, Virginia Cruz and Nicolas Gaudron are supervisors and teachers of the Interaction Design seminar in the 3rd-year Humanities and Social Sciences programme at Ecole Polytechnique.

24.06.13
IPDMC'13, International Product Development Management Conference

The 20th edition of the premier research conference in innovation management "International Product Development Management" took place in Paris, in June 23-25. This year's special theme was: "Re-enchanting Technology".
The paper "Creative artifacts: how stimulators, demonstrators and prototypes contribute to the creative processes", co-authored by Sihem Ben Mahmoud-Jouini (HEC), Christophe Midler (CRG, CNRS-Ecole Polytechnique), Virginia Cruz and Nicolas Gaudron, was presented at the Innovation by Design session, chaired by Dr. Abbie J. Griffin, Royal Garff Presidential Chair in Marketing at University of Utah.
Sihem Ben Mahmoud-Jouini is Associate Professor at HEC Paris, Operations Management & IT Department, Academic Director of the Executive MBA Major Entrepreneurship & Innovation Paris & USA. Christophe Midler is Research Director at the Management Research Centre of Ecole Polytechnique.
This paper is part of a research collaboration with the Innovation Management Chair of Ecole Polytechnique.

08.06.13
Centre Pompidou, colloquium

Nicolas Gaudron and Virginia Cruz were invited to the international colloquium "The Behavior of Things" at the Pompidou Centre on the 8th of June 2013 by Valerie Guillaume, Curator, Head of the service Prospective industrielle (Industrial Futurology) at the Pompidou Centre, National Museum of Modern Art/Centre of Industrial Creation and by Emanuele Quinz, Assistant Professor at University Paris 8, Researcher-teacher at EnsadLab.
Nicolas and Virginia took part to the roundtable on the subject of "objects with behaviors" along with Bertrand Duplat, designer, Director of Editions Volumiques, Jean-Paul Laumond, scientist and robotics expert, Research Director at LAAS-CNRS, recipient of the "Chaire Innovation Technologique" at College de France, Antoine Picon, Research Director at Ecole Nationale des Ponts et Chaussées, Professor at Harvard Graduate School of Design.
The roundtable was moderated by Samuel Bianchini, artist, Assistant Professor at Universite de Valenciennes, Researcher-teacher at EnsadLab, Valerie Guillaume and Emanuele Quinz.
This colloquium was organised as part of the research project Behaviors gathering Universite Paris 8, Ecole Nationale des Arts Decoratifs and Pompidou Centre on the questions of behaviors and aesthetics for objects, installations and environments. The project is supported by the Labex Arts-H2H and the ANR (French National Research Agency).

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April 2013
CHI 2013, conference

The 2013 edition of the International human-computer interaction CHI conference took place in Paris in June. Nicolas Gaudron was invited by Wendy Mackay, general conference Chair, Research Director at INRIA Saclay (France) and Director of the research group called in|situ to a tour of the most outstanding projects exhibited in the "Interactivity" space.

28.03.13
Digital Week, Bordeaux

Nicolas Gaudron was invited as lecturer on the design of interactive objects and services by the City of Bordeaux for the Semaine Digitale (Digital Week) event.
He also facilitated the public presentation of the projects by the 5 multidisciplinary student teams who took part to the Creative Battle, organised by the City of Bordeaux and Sogeti France in February. The brief was: 36 hours to come up with a digital service for citizens, based on public Open Data. Nicolas Gaudron explained the objectives, rules and methodology he was in charge of to Alain Juppé, Mayor of Bordeaux, with Christophe Bonnard, Chief Executive Officer of Sogeti France.
The Mayor of Bordeaux announced the winning team, who is selected to represent Bordeaux at the DEV KINGS, national citizen app competition, organised by Microsoft and BeMyApp.

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14.03.13 to 01.09.13
Biennale Internationale Design Saint Etienne, exhibition

The Kinetic Sculptures, designed by idsl for reaDIYmate (check March 2012 news), are featured at the Cité du Design exhibition Traits d'union, objets d'empathie.

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28.02.13
Creative Battle, City of Bordeaux and Sogeti

The City of Bordeaux, in partnership with Sogeti France, one of the leaders in software and computing services, organised a Creative Battle: 36 hours to create a digital service for citizens, based on public Open Data.
Nicolas Gaudron supervised the work of the 5 multidisciplinary teams of students from E-artsup, ENSEIRB, Epitech, ISEG Business School, and the Master in Design of the University Bordeaux III. The winning team was announced by the Mayor of Bordeaux, Alain Juppé, on the 28th of March 2013, for the third edition of the Bordeaux Semaine Digitale (Digital Week).

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February 2013
Master HCID

Nicolas Gaudron led the "User-centered Design Methods" course for the Master EIT ICT Labs HCID (Human Computer Interaction and Design), in the Situated Interaction specialisation headed by Michel Beaudoin Lafon at University Paris-Sud.

18.01.13
CNNum, nomination

Virginia Cruz was appointed member of the Conseil National du Numérique (National Digital Council) by a 17th of January 2013 Presidential Decree.
The CNNum is an independent advisory council whose mission is to inform and advise the French Government and participate in the public debate about any issue related to the impact of digital on society and economy. The CNNum may be consulted by the Government on any draft of text that could have an impact on the digital economy.
The CNNum is under the supervision of Fleur Pellerin, Minister for Small and Medium Enterprises, Innovation and the Digital Economy.

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january 2013
University Michel de Montaigne Bordeaux III

Nicolas Gaudron led a 3-day workshop for students of the University Michel de Montaigne Bordeaux III B.A in Design.

14.12.12
Bordeaux 3, Design and robots

Nicolas Gaudron was invited to take part, with Pierre-Yves Oudeyer and Bernard Favre to the "Design and robots: designing dynamic social interactions" conference (University Bordeaux 3 in partnership with Cap Sciences), facilitated by Stephanie Cardoso, as part of the event "Escales du Design" in Bordeaux.

24.10.12
Ecole Mines ParisTech

Nicolas Gaudron organised and facilitated a 1-day workshop on : "Creativity, design thinking, interaction and service design" for Mines ParisTech 3rd-year students, as part of the "Innovation and Entrepreneurship" speciality directed by Philippe Mustar.

17.10.12
ERGO'IHM 2012, opening keynote

Nicolas Gaudron was invited as guest lecturer for the opening keynote address of ERGO'IHM 2012 conference (ACM/SIGCHI) to talk about "human-centred interaction design".
Special thanks to Nicolas Roussel.

october 2012
IxDA, 2013 Interaction Awards

Nicolas Gaudron was invited to be peer-reviewer for the 2013 Interaction Awards by IxDA.

autumn 2012
Ecole Polytechnique

For the fifth year, Virginia Cruz and Nicolas Gaudron are supervisors and teachers of the Interaction Design seminar in the 3rd-year Humanities and Social Sciences programme at
Ecole Polytechnique
.

17.09.2012
Conference UX Paris

Nicolas Gaudron and Virginia Cruz were invited by Sylvie Daumal to give a lecture at UX Paris on the subject of designing the experience of interactive, "alive" objects, on September the 17th at La Cantine. They talked about questions raised by the connected, interactive, “living” aspect of these objects/interfaces and illustrated their impact on the design process through examples of projects led for clients with different company cultures.

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september 2012
Helsinki World Design Capital

Part of Helsinki World Design Capital, a video portrait of idsl was presented at Graphisme et Design numérique en France exhibition, at Institut français de Finlande (French Institute of Finland).
This portrait was directed and produced by l'Association des Designers Interactifs, French professional interaction design organisation, as part of a series of 8 video portraits presenting French interaction design. Watch the video

july 2012
Innovation Excellence

An article on idsl approach to stimulate creativity was posted on Innovation Excellence website by Nicolas Bry.

april 2012
L'Usine Nouvelle

Virginia Cruz, Nicolas Gaudron and idsl are featured in the "Les 100 du numérique" (the 100 of the digital field) article of L'Usine Nouvelle magazine, issue n°3280, 5th to 11th of April 2012.

30.03.12
Creative Battle, City of Bordeaux and C-Discount

During the Semaine Digitale (Digital Week) event of Bordeaux, a Creative Battle gathered 6 teams of 5 students around a brief given by the City of Bordeaux and C-Discount: imagine and prototype in one day an innovative mobile service for C-Discount and the City of Bordeaux, based on the Open Data provided by these two partners.
Nicolas Gaudron was invited as service design supervisor and tutor of the multidisciplinary teams of students from E-artsup, Epitech, ISEG Business School, Sciences Po, and the Master in Design of the University Bordeaux III.

march 2012
reaDIYmate Kinetic Paper Sculptures, product launch on Kickstarter

ReaDIYmate is a start-up founded by Marc Chareyron and Olivier Mevel.
ReaDIYmates are Do-It-Yourself animated paper objects that connect to the web and react to what's happening in your digital life.
We have worked on enriching their first family of papertoys with a more abstract companion whose richness of movements could express the changing state of your digital life (new events, the amount of activity etc…).
Inspired by an existing origami 9-cubes paper structure, we have created a kinetic paper sculpture that can fold and unfold between two distinct closed states, horizontally and vertically, but also live in intermediary positions, while still being easy to build.
Its different states, reactions and movements provide a rich vocabulary of expressions giving it a life of its own but with a meaning about your digital life.

For the first launch of reaDYmates, we have created two patterns: the KPS1-loop and the KPS1-bonsai.
The first launch of reaDIYmate products was funded on the crowd-funding platform Kickstarter.

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20.02.12
Institut Confiances

Nicolas Gaudron was invited to attend the 20th of February symposium of Institut Confiances,
at Senat. He has joined the workgroups "Confiance, Culture et Éducation" (Trust, Culture and Education) and Confiance, Marchés Financiers, Développement économique, Emploi (Trust, Financial markets, Economic development, Employment).

14.02.12
Sciences Po Paris

Nicolas Gaudron and Virginia Cruz gave a talk to 1st-year Master students of Sciences Po, as part of the Design, Innovation, Participation course, led by Emanuele Quinz.

25.01.12
University Michel de Montaigne Bordeaux III

Nicolas Gaudron was invited by the MICA, Research Laboratory in Information, Communication and Arts of the University of Bordeaux III to give a lecture on designing interactions for students of the University of Bordeaux III.

13.01.12
Social entrepreneurship, Global Social Venture Competition

Nicolas Gaudron was invited by ESSEC to be part of the jury for the Executive Summary Round of the Global Social Venture Competittion (GSVC), organised by the Haas School of Business at University of California, Berkeley.

december 2011
Stanford University and Ecole des Ponts ParisTech

Virginia Cruz and Nicolas Gaudron have been invited to coach students of the 2011-2012
ME310 Design Innovation, Stanford University and Ecole des Ponts ParisTech joint programme.

november 2011
Master of Research, Arts et Metiers ParisTech and Strate College

Virginia Cruz and Nicolas Gaudron led a course on interaction design methodology for the
Master of Research Innovation Design Engineering, Speciality in Interaction Design by
Arts et Metiers ParisTech in association with Strate College.

october 2011
Taipei World Design Expo

idsl was featured in a video portrait for Taipei World Design Expo, on the French pavilion.
This portrait was directed and produced by l'Association des Designers Interactifs, French professional interaction design organisation, as part of a series of 8 video portraits presenting French interaction design. Watch the video

23.09.11
Conference Great Outdoors of Design, GOOD'11

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idsl coorganised with their partners of Reach, Global Design Research Network, the conference "Great Outdoors of Design" (GOOD'11) in London, on the 23rd of September, as part of the London Design Festival 2011.
The partners, coming from different countries (Brazil, China, Denmark, France, Germany, Hungary, Japan, Netherlands, Singapour, Spain, UK), shared their experience and discussed about the role of design research, during a day planned around presentations and group discussions.

Moving beyond the technical to embrace the emotional, London, 2011 :

To watch the other presentations.

autumn 2011
Ecole Polytechnique

Virginia Cruz and Nicolas Gaudron are supervisors and teachers of the Interaction Design seminar in the 3rd-year Humanities and Social Sciences programme at Ecole Polytechnique.

july 2011
RSLN magazine

A portrait of idsl is published in RSLN magazine, 2011 Third Quarter issue, published by Microsoft France. An extract is also available on RSLN blog. read the magazine

18.05.11 to 23.07.11
Lieu du design, exhibition

Two idsl projects have been presented at the exhibition "Objet(s) du numerique design d'un nouveau monde industriel", at Lieu du Design (Paris, France): the Intensity Player for Orange Labs (2008) and the Hacked Monqee for ReaDIYmate (2011).

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Intensity Player, for Orange Labs, 2008:

The Intensity Player is one of the outcomes of the human-centred innovation process that idsl set up for Orange Labs in 2008 for their strategy on "contents".

This new type of videoplayer enables to navigate in a video thanks to an emotional intensity graph. For instance, in the case of a football game, the graph is generated, in the short term, from the sound volume of the stadium and the ball possession (above the middle line for one team, below for the other team). The graph enables to visualise at first glance the intensity of the match and navigate with the tip of one finger to the most intense moments. A video summary can be easily created by adjusting the duration with a multitouch gesture, while always being sure to select the most intense moments.

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Hacked Monqee, for ReaDIYmate, 2011:

ReaDIYmate is a new web platform that aims at democratising the creation, manufacturing and distribution of interactive objects connected to your digital life.
idsl was asked to create a product "powered by reaDIYmate" for a Carte Blanche.
By reflecting on the strategy of this new service, we found strong similarities between their approach and the one from the "art toys" world. "Art toys" (also known as "designer toys") are made to be customised by artists and designers and selected designs are produced in limited editions. To connect the reaDIYmate community and the world of art toys fans, collectors and industry, we chose one of the art toys icons: the Do It Yourself Monqee. But, instead of the current pure graphic customisation of "art toys", we used reaDIYmate to provide the object with a behaviour, a personality through animated eyes. By doing so, we also wanted to explore for reaDIYmate the opportunity of selling kits of animated organs (here eyes) that people could put on their own objects.

This hacked Monqee is Wifi connected and can react to remote events or feed on online information. In its original version, it is by default sensitive to time. It can wake up and go to sleep with the sun. It animates every hour and every 15 minutes. You can also choose to have it take a nap for a set time. But it is an "open" object whose behaviour can change according to the applications developed by the reaDIYmate community.

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july 2011
New office

idsl moved into a new office space located 1 rue des Colonnes, 2nd district, near place de la Bourse.

28.06.11
Lieu du design, conference

Virginia Cruz and Nicolas Gaudron took part to the conference "Innovation par le Design" (Innovation by Design), moderated by Jean-Louis Fréchin at Lieu du Design.

14.06.11
Conseil General du Val d'Oise

Nicolas Gaudron was invited speaker to a roundtable on "Service public à l'usager : enjeux et innovation" (Public service: needs, questions and innovation) with Bernard Dreyfus, Head of the Mediator of the French Republic services, organised by and for the Conseil General du Val d'Oise, at Cergy Pontoise University.

07.06.11
ANVIE, innovation and virtual technology

The ANVIE, whose role is to mediate research in human sciences and companies, organised a workgroup on how virtual technology influences and changes how companies innovate and design, structured and moderated by Gilles Garel, Professor at CNAM, Chair in Innovation Management, and at Ecole Polytechnique.
Virginia Cruz and Nicolas Gaudron were speakers in the last session on innovation methodology and tools.

19.05.11
Crossing Talents, Cumulus conference

Virginia Cruz and Nicolas Gaudron gave a talk about their innovation process, in the Cumulus Digital Culture working group session, during the Cumulus "Crossing Talents" conference.

28.04.11
ENSCI Les Ateliers

Virginia Cruz and Nicolas Gaudron were invited to share the experience of their consultancy for the Rencontre des Ateliers series of talks.

april 2011
Social entrepreneurship, Global Social Venture Competition

In January 2011, Nicolas Gaudron was invited by ESSEC to mentor the Prakti Design team for the Global Social Venture Competition (GSVC), organised by the Haas School of Business at University of California, Berkeley.
During the global finals at Berkeley on the 8th of April, Prakti Design won the 2nd place in the Social Impact Assessment category.
Prakti Design is a social business company that develops easily replicable cooking stoves reducing fuel consumption and health hazards for the Bottom Of the Pyramid (BOP) families (currently in India, Haïti and Nepal).

march 2011
Ecole des Ponts ParisTech, Industrial Engineering department

As part of the Industrial Engineering Department of Ecole des Ponts ParisTech, Virginia Cruz and Nicolas Gaudron led an interaction design workshop.

29.01.11
Le Camping by Silicon Sentier, start-ups accelerating programme

idsl took part to the start-ups accelerating programme Le Camping by de Silicon Sentier, as advisor for the preparation of a workshop by the ITIPIC start-up.

december 2010
Ecole des Ponts ParisTech and HPI School of Design Thinking, Potsdam

Virginia Cruz and Nicolas Gaudron have been invited to coach students of the 2010-2011
ME310 Design Innovation, Stanford University and Ecole des Ponts ParisTech joint programme. They coach students based at Ecole des Ponts ParisTech of the joint team Ecole des Ponts ParisTech and Hasso Plattner Institut School of Design Thinking (Germany).

07.12.10
Imagine ton futur, interview

Nicolas Gaudron was interviewed by Diane Dussud in the entrepreneurs section of the «Imagine ton futur» website that provides students with information about possible careers.
Read the interview (in French only).

november 2010
Strate College

Virginia Cruz and Nicolas Gaudron led a 1-week workshop on interaction design for Strate College 3rd-year students. Programme: methodology, experiments and projects on electronic companions.

october 2010
Magazine Interior Motives

idsl's contribution to the Renault Dezir concept-car for the 2010 Paris Car Show was featured in Interior Motives Magazine, Autumn/Fall 2010 issue.

autumn 2010
Ecole Polytechnique

Virginia Cruz and Nicolas Gaudron are supervisors and teachers of the Interaction Design seminar in the 3rd-year Humanities and Social Sciences programme at Ecole Polytechnique.

29.09.10
Strate College

Virginia Cruz gave a lecture on Interaction Design to Strate College 3rd-year students.

august 2010
Conference Designing Interactive Systems 2010

The paper «Open-ended objects: a tool for brainstorming» was accepted as a short paper at the international DIS (Designing Interactive Systems) 2010 conference that was held in Aarhus (Danemark), 16-20 August 2010.
It has been published in Proceedings of the 8th ACM Conference on Designing Interactive Systems, p.85-88, 2010. download the pdf article

21.05.10
Designers Interactifs, interview

idsl was interviewed by Benoit Drouillat for Designers Interactifs, French professional interaction design organisation.

20.05.10
ENSEA

Nicolas Gaudron gave a lecture on interaction design to ENSEA (School of Electronic Engineering) 2nd-year students.

17.05.10
ESSEC, Social Entrepreneurship Chair

Nicolas Gaudron was invited to talk on innovation methodology and process at the Innovation and scaling up for social impact conference organized by the ESSEC's Institute for Innovation and Social Entrepreneurship (IIES), with Imran Chowdhury, PhD ESSEC.

10.04.10
Birthday

idsl celebrated its third birthday! Special thanks to our clients for trusting us.

march 2010
Ecole des Ponts ParisTech

Virginia Cruz and Nicolas Gaudron led an interaction design workshop at Ecole des
Ponts ParisTech
.

february 2010
Stanford University and Ecole des Ponts ParisTech

Virginia Cruz and Nicolas Gaudron have been invited to coach one of the French teams for the ME310 Design Innovation, Stanford University and Ecole des Ponts ParisTech joint programme.

january 2010
Interior Motives Magazine

idsl's contribution to the Renault Zoe Z.E concept-car for the 2009 Frankfurt Car Show was featured in Interior Motives Magazine, Winter 2009/10 issue.

november 2009
Strate College

Virginia Cruz and Nicolas Gaudron led a 1-week workshop on interaction design for Strate College 3rd-year students. Programme: methodology, experiments and projects on electronic companions.

21.10.09
Strate College

Nicolas Gaudron gave a lecture on Interaction Design to Strate College 3rd-year students.

14.10.09
DPPI 09 Conference, Designing Pleasurable Products and Interfaces

Agnes Gimeno from Orange Labs presented the innovation process led with idsl for a R&D project on gesture and tactile UI as well as part of their internal results.
«Leading an innovation workshop for pleasurable concepts», A. Gimeno, V. Cruz, N. Gaudron.
download the pdf article

october 2009
Conference IHM 09, French conference in HCI

idsl presented a paper on a tool for brainstorming that we have created and experimented on an innovation project with Orange Labs.
«Open-ended objects: a tool for brainstorming», V. Cruz, N. Gaudron. download the pdf article (in French)

september 2009
Business trip to Japan

On our schedule, business meetings and Tokyo culture. Special thanks to Ippei-san.

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autumn 2009
Ecole Polytechnique

Virginia Cruz and Nicolas Gaudron are supervisors and teachers of the Interaction Design seminar in the 3rd-year Humanities and Social Sciences programme at Ecole Polytechnique.

july 2009
New office

idsl moved into a new office space located 24 rue Feydeau, 2nd district, near place de la Bourse.

june 2009
Reach, Global Design Research Network

idsl has joined Reach, a global design research network initiated by the company STBY. Through this network, the aim is to offer ethnographically inspired design research in several regions or countries of the world (Brazil, China, Danemark, France, Germany, Hungary, India, Italy, Japan, Netherlands, Spain, United Kingdom, United States).

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10.04.09
Birthday

idsl celebrated its second birthday! Special thanks to our clients for trusting us.

30.03.09
Decathlon Campus

Virginia Cruz was invited to a panel discussion at the Oxylane Design Convention on customer experience through services.

march 2009
Ecole des Ponts ParisTech

Virginia Cruz and Nicolas Gaudron led an interaction design workshop at Ecole des Ponts ParisTech.

23.10.08
Strate College

Nicolas Gaudron gave a lecture on Interaction Design to Strate College 3rd-year students.

autumn 2008
Ecole Polytechnique

Virginia Cruz and Nicolas Gaudron are supervisors and teachers of the Interaction Design seminar in the 3rd-year Humanities and Social Sciences programme at Ecole Polytechnique.

16.07.08
IBM

idsl gave a talk on Critical Design to the IBM «Collaborative User Experience» research group (Cambridge, USA) - thanks to Lesley A. Fleishman and Dr. Wendy A. Kellogg.

june 2008
Ecole des Ponts ParisTech

Virginia Cruz and Nicolas Gaudron led an interaction design workshop at Ecole des
Ponts ParisTech
.

10.04.08
Birthday

idsl celebrated its first birthday! Special thanks to Renault and Sony for trusting us.

26.03.08
Strate College

Nicolas Gaudron gave a lecture on Interaction Design at Strate College.

21.10.07
Centre Pompidou

Virginia Cruz and Nicolas Gaudron were asked by Anomos/Mosign to organise and moderate the conference design & new media" at the Pompidou Center.

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