idsl is managed by Nicolas Gaudron and Virginia Cruz.

Nicolas Gaudron
Nicolas Gaudron holds a Master of Arts in Design Products from the Royal College of Art in London.

After a work experience at IDEO Palo Alto (California), he worked at INRIA (French National Institute for Research in Computer Science and Control) as product / interaction designer on a new communication control protocol and smart devices («Interliving» European research project of the Disappearing Computer IST programme).

He then joined Renault Industrial Design, «Prospective & Concept Car» Department where he has contributed to the development of the Human-Machine Interaction expertise, before founding IDSL in April 2007.

He talks and teaches in design, engineering and business schools about innovation methodology, design thinking and interaction and service design. He started teaching in 2006 when he cofounded with Virginia Cruz a 1-year interaction design studio at ENSAD (Ecole Nationale Superieure des Arts Decoratifs) in Paris. He has been supervisor and teacher of the interaction design seminar (part of the Humanities and Social Sciences programme) at Ecole Polytechnique with her since 2008.

He is author of 9 patents. His works have won several awards, been exhibited and published (general, design and scientific press) in France and abroad.

He is member of ACM (Association for Computing Machinery), SIGCHI (Computer Human Interaction), AFIHM (Francophone Human-Computer Interaction Association) and Institut Confiances (thinktank on the subject of trust in society). read the cv

Virginia Cruz
Virginia Cruz has an engineering and design background. She is graduated from Ecole Polytechnique (X96), Ecole des Mines ParisTech (P98), and from the Royal College of Art in London with a Master of Arts in Industrial Design.

After working for Electrolux in Sweden, Sony R&D in France, she worked for Orange France Telecom group as interaction designer at the «Smart Objects and New Interfaces Laboratory» in Grenoble and at the Explocentre innovation centre in Paris. She joined IDSL in April 2008.

She talks and teaches in design and engineering schools about innovation methodology, design thinking and interaction and service design. She started teaching in 2006 when she cofounded with Nicolas Gaudron a 1-year interaction design studio at ENSAD (Ecole Nationale Superieure des Arts Decoratifs) in Paris. She has been supervisor and teacher of the interaction design seminar (part of the Humanities and Social Sciences programme) at Ecole Polytechnique with him since 2008.

Her works have been presented in lectures and exhibitions, such as her contribution to the «Eternal Gandhi Multimedia Museum» project in New Delhi in 2004.

She was appointed member of the Conseil National du Numérique (French National Digital Council) by a 17th of January 2013 Presidential Decree. read the cv

 

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